About us

Comfortable, functional, premium Merino clothing, at affordable prices, that kids' like to wear. Clothes that stand the test of time, won't fall to pieces after a few washes, clothes that allow children to be children, clothes which parents can feel good about buying.

Our garments are 100% made here in New Zealand using New Zealand grown, New Zealand spun and New Zealand knitted merino wool, keeping each garment purely and uniquely New Zealand is our way of standing up tall, holding our flag up high, investing in our people and our next generations. 

Coochycoo Ltd was founded in 2008 by two mums to fill a gap in the market for more neutral, minimalist basics in premium materials at affordable prices. Recently relocated to Auckland, New Zealand. Magnus (5 years old) and Otti (4 years, going on 28) oversee our range.

We understand it can be expensive to clothe our precious little ones in premium materials. For this reason we purposely keep our overheads to a minimum, allowing the ability to share these benefits with you and your children. And be part of the solution of keeping Kiwis in jobs and ensuring the future caretakers and leaders, our children, of Aotearoa are surrounded in the best that is available, Merino.

For in-depth information and data on the amazing benefits of 100% Merino wool visit our "Why Merino?" page.

Supporting Charity

We regularly donate baby (tiny kids) Merino clothing to an Auckland branch of Oranga Tamariki (Ministry for Vulnerable Children) because everyone deserves the right to feel warm and safe. 

We also support EarlyBuds - a charity that provides support to parents of premature babies. We donate premature-sized merino beanies every year to go in their prem packs, freely given to parents with premature babies in New Zealand hospitals. 

Here’s to a happy, warm and blessed life

Yvonne xx




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