About us

Hi, I am Yvonne, born and bred in the South Island of New Zealand, Central Otago, Merino country. Extreme heat in the summer months with the exact opposite temperature scale through winter. Merinos excel in the climatic reaches of the South Island and their wool has been part of my life since birth and incidentally, Merino wool is the only type of wool I can wear next to my skin without breaking into eczema. Many happy hours, as a child, caring for orphaned lambs, 'surfing' the tussocked high country at mustering time, and helping out in the woolshed at shearing time. 

Since those days, I have travelled the world working in the textile industry for companies large and small, the most satisfying being for Fair Trade groups (ATOs) in developing nations (aid through trade). But no matter wherever I was I often found myself thinking of home, Aotearoa, and every time I flew home I would choke up on seeing the southern alps coming into view, from out the plane's window. And still do.

Coochycoo Ltd was founded over 8 years ago, in Palmerston North, New Zealand by two mums to fill a gap in the market for more neutral, minimalist basics in premium materials at affordable prices. I recently took over the reins and relocated Coochycoo to Auckland, New Zealand. Magnus (5 years old) and Otti (almost 4 years old) oversee our range.

Coochycoo is all about comfortable, functional and affordable Merino clothing that kids' like to wear. Clothes that stand the test of time and don't fall to pieces after a few washes, clothes that allow children to be children, clothes which parents can feel good about buying.

Each piece of Coochycoo clothing is made from 100% New Zealand Merino and made right here in New Zealand. So this means when we say it is 100% Merino it is. When we say it is 100% made in New Zealand it is. 

And, because we understand it can be expensive to clothe our precious little ones in premium materials, we purposely keep our overheads to a minimum so we can share these benefits with you and your children, be part of the solution of keeping Kiwis in jobs and ensuring the future caretakers and leaders, our children, of Aotearoa are surrounded in the best that is available, Merino.

For in-depth information and data on the amazing benefits of 100% Merino wool visit our "Why Merino?" page.

Supporting Charity

We regularly donate baby (tiny kids) Merino clothing to an Auckland branch of Oranga Tamariki (Ministry for Vulnerable Children) because everyone deserves the right to feel warm and safe. 

We also support EarlyBuds - a charity that provides support to parents of premature babies. We donate premature-sized merino beanies every year to go in their prem packs, freely given to parents with premature babies in New Zealand hospitals. 

Here’s to a happy, warm and blessed life

Yvonne xx




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